If you’re an endurance athlete, camper or outdoorsman, you’re probably familiar with The North Face, an outdoors equipment company. But do you know The South Butt? The company—whose motto is "Never stop relaxing?"—has recently garnered a lot of attention after it was sued by The North Face for trademark infringement. If you compare The North Face and The South Butt‘s logos, you’ll probably come to the conclusion that—at the very least—The South Butt was inspired by The North Face. Take …
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