To Trademark or Not to Trademark…

Clients commonly ask, “What do I need to do to trademark _____?”  Almost instantly, our response is, “Why do you want to trademark _____, and what are you hoping to achieve by doing so?”  While almost everyone in the general public is somewhat familiar with the term “trademark,” many individuals and businesses do not actually know what a trademark is, what it does, and what value it provides.  So, before ever getting to the answer of “how,” we must first answer the “what” and “why.” (Click here to continue reading)

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