The Electric Motorcycle Market is Accelerating Quickly - Motorcycle Accidents Legal Blogs Posted by Neal Stewart Gainsberg - Lawyers.com

The Electric Motorcycle Market is Accelerating Quickly

The U.S. market for electric and hybrid vehicles is growing every year. More and more of these vehicles are populating the roadways. Electric motorcycles are part of this technological revolution as well, according to a report by CNBC. Although electric motorcycles have sustained a presence in the marketplace through smaller companies such as Alta Motors, Zero Motorcycles, and KTM, these machines have often been too pricey for the average motorcycle enthusiast. Many of the models begin in the $8000 to $10,000 range and take off from there.

Electric motorcycles have also come with other drawbacks. For one, a single charge on one of these bikes will carry you about 200 miles before requiring a lengthy recharge. This is opposed to the standard gas powered motorcycle that can travel about 300 miles on one tank of gas.

The problems include the limited number of locations where you can recharge your bike and the time it takes to complete a recharge. In addition, electric motorcycles have unique safety concerns. Traditionally, motorcyclists can count on the roar of their engines to alert other motorists who don’t see them immediately. It is quite possible that the roar of motorcycle engines has saved a number of drivers over the years from serious motorcycle crashes.

Harley Davidson to roll out LiveWire in 2019

Despite the above concerns, electric motorcycles are on the verge of making significant inroads into the marketplace as they are boosted by such standard bearers in the motorcycle industry as Harley-Davidson. The company, based in Milwaukee, is planning to release its first electric motorcycle to the general public in 2019. Called the LiveWire, the bike will operate without a clutch or gears. The company also plans to produce additional electric bikes in the coming years that are smaller and lighter.

With its introduction of electric bikes into the U.S. market, the company hopes to catch the imagination of younger riders as much of its faithful, but aging riding consumer base diminishes.

Other new electric bike entrances

In addition to Harley-Davidson, other companies are also entering the electric motorcycle marketplace. Polaris’s Indian Motorcycles plans to have an electric bike out in 2019.

CSC Motorcycles in California is promoting its affordable electric bike, the City Slicker, with a starting price of $1,995. The bike, weighing all of 216 pounds, can be likened to a glorified scooter. It has a top speed of 46.6 mph and can travel 35 miles in “power mode.” However, in “eco-mode,” its top speed registers 37 mph with an extended range of 62 miles. The recharging process for this bike takes 6 to 8 hours using a standard 110 V outlet. To secure the introductory price on the bike which will become available in September, orders must be put placed soon with a $500 deposit.

Expected electric motorcycle industry growth

According to the CNBC report, market research firm TechNavio projects that although the present motorcycle market is small, by 2021 the industry is expected to increase by nearly 42 percent.

The demographic attracted most to the concept of riding an electric motorcycle is a niche demographic consisting mostly of city residents in their early 40s. According to the Motorcycle Industry Council’s U.S. Motorcycle Owner Survey, this represents a younger target market than the average aged U.S. motorcycle rider of 47. As well, most of these city dwellers use their motorcycles to commute.

At Gainsberg Law, we understand the various perils that motorcyclists face on the roadways every day. If you have suffered an injury in a motorcycle crash due to someone else’s negligence, we are here to help you recover what you are owed in rightful compensation. To arrange a free case evaluation, call our law office in Chicago today or visit our website.

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